Adding Bite to a Brand

This brand is a liqueur twist on traditional Tequila. Challenges – overcome the perception that liqueurs are too sweet, expand the footprint to men and women, and add new flavors.

Our new bottle, logo and packaging design were supported by on-and-off premise point-of-sale promotions, an ad campaign and sales program. New gift sets, games & recipe ideas also refreshed the brand.

All historical sales records were broken. The campaign also grew the Hispanic market sales while continuing to increase overall case sales.

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