More Voyagers Set Sail
With over 15 cruise lines worldwide, competition can be daunting. A cruise line’s ongoing challenge is to bring loyal voyagers back and transform prospects into first-time voyagers.
Over six years, we have developed direct marketing (quarterly magazines, e-marketing, trade brochures, personalized e-cards and the newsletter microsite) for Princess©.
Upon the flagship magazine’s rebrand, response rates rose to 1,150% over industry standard and new bookings significantly exceeded sales goals.