More Voyagers Set Sail

With over 15 cruise lines worldwide, competition can be daunting. A cruise line’s ongoing challenge is to bring loyal voyagers back and transform prospects into first-time voyagers.

Over six years, we have developed direct marketing (quarterly magazines, e-marketing, trade brochures, personalized e-cards and the newsletter microsite) for Princess©.

Upon the flagship magazine’s rebrand, response rates rose to 1,150% over industry standard and new bookings significantly exceeded sales goals.

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