Emotional Marketing Repositions a Global Giant
This 83-year-old brand has a legendary reputation as the creative touchstone of European automotive design (Ferrari, Maserati, Alfa Romeo).
Their venerated standing presented challenges since prospective clients perceived the company as rooted in only automotive.
Pininfarina was introduced to new industries and revenue channels via a new positioning strategy, brand story and marketing presentation.
We created and produced an emotionally inspiring sales video expressing Pininfarina’s passion, creativity, experience and innovation in all categories of design.