Targeting Mothers & Daughters
This international organic feminine care company desired to launch its products in the U.S.
We produced the company’s retail & distributor marketing strategy. Test markets were created as concept proof points in specific CVS stores throughout California.
Our digital & behavioral campaign targeted mothers & daughters. Tactics included e-marketing, mobile couponing, online advertising, social media and blog sites.
Organyc acquired distribution throughout all CVS California stores and gained expanded distribution with Walgreens, Amazon, Target and DUANEreade.