Beloved Brand Bounces Back

Task:  Regenerate brand interest among consumers and win the battle for shelf space with retailers.

Wonka’s Nerds, Runts and Shock Tarts fresh image included a new logo and characters, packaging, sales presentation, TV spots, in-store merchandising and a promotion.

In only four months, Nerds and Runts sales were up 40% and Shock Tarts sales soared 105% above the previous year, making Wonka the fastest-growing non-chocolate candy brand in the U.S.