Old Weight Lost, New Sales Gained

A lawsuit over the use of herbal stimulant Ephedra brought Metabolife’s production to a standstill. The stimulant was removed and a strategy to re-launch the brand ensued.

In less than 90 days, retail sales increased by 28%-42%. Mass drugstore chain distribution grew by 16%-24% and website traffic surged by over 1,200%.

Metabolife has enjoyed a renaissance as sales and membership continue to escalate.

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