Old Weight Lost, New Sales Gained
A lawsuit over the use of herbal stimulant Ephedra brought Metabolife’s production to a standstill. The stimulant was removed and a strategy to re-launch the brand ensued.
In less than 90 days, retail sales increased by 28%-42%. Mass drugstore chain distribution grew by 16%-24% and website traffic surged by over 1,200%.
Metabolife has enjoyed a renaissance as sales and membership continue to escalate.