Emotional marketing is about taking what you do as a business and communicating why you do it. Why? Because feelings drive behavior and behavior motivates action. It’s about telling a powerful story that connects in a relevant and emotionally compelling way.
Great brandbuilders understand that emotions drive the decision-making process. Then they align those emotions with the decisions an audience is asked to make. Emotions, not logic, have the prime say in a person’s choice.
“The way people think about a brand does not make them act. The way they feel about a brand does.” We apply this philosophy to the entire planning and creative process. We relentlessly focus on the core emotional idea unique to a brand, rekindling existing customers and attracting new ones.