Emotion Marketing

Human connection takes place at an emotional level. Logic has its place, but neurological testing has proven feelings drive behavior.

Emotion Marketing differentiates companies from competitors by creating deep intrinsic relationships between brands and customers.

Relationships with an emotional dimension more easily resist the temptation to defect than ones that are price driven or convenience oriented.

When we form an attachment to a brand, the strength of that bond is like feelings for another person. It’s harder to separate from one brand to begin a new relationship with another.

Emotion Marketing places what people believe is most important, ahead of all else.

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Brand Position
Overall brand perception, marketplace standing and competitive landscape
Targeted Channels
Tactical avenues most appropriate for reaching the target audience
Predictive Analytics
Algorithms, filters and listening tools measuring past, present and future behavior
Customer Perceptions
Uncovered trends highlighting key human behaviors driving purchase sentiment
Emotion Indicator
The resulting predictive score based on key emotions that create value
Marketing Strategy
Strategic drivers that align with
marketing and business strategy
1. Discovery
Brand Position
Overall brand perception, marketplace standing and competitive landscape
Targeted Channels
Tactical avenues most appropriate for reaching the target audience
2. Data
Predictive Analytics
Algorithms, filters and listening tools measuring past, present and future behavior
3. Insights
Customer Perceptions
Uncovered trends highlighting key human behaviors driving purchase sentiment
Emotion Indicator
The resulting predictive score based on key emotions that create value
4. Execution
Marketing Strategy
Strategic drivers that align with
marketing and business strategy