Emotion marketing is about connecting a brand to the emotional needs, aspirations and behavior of a customer. We attain knowledge through the use of science and technology from which we discover empathic models reflective of human emotion and behavior.
This is made possible by remaining at the forefront of several domains; AI, Computational Linguistics, Mathematical Epidemiology and Statistics. This process enables organizations to better understand important, and often unseen, patterns of emotion and behavior of potential consumers.
Based on this advanced consumer recognition tool, we can leverage an array of proprietary models to inject dynamic predictive analysis and modeling into the marketing and media strategies.
This process will assist in securing a solid foundational understanding of audience and marketplace behavior through the use of historical, current and predictive analysis that cumulatively produces an accurate knowledge base about your industry, competitors, customers and suppliers.