Human connection takes place at an emotional level. Logic has its place, but neurological testing has proven feelings drive behavior.
Emotion Marketing differentiates companies from competitors by creating deep intrinsic relationships between brands and customers.
Relationships with an emotional dimension more easily resist the temptation to defect than ones that are price driven or convenience oriented.
When we form an attachment to a brand, the strength of that bond is like feelings for another person. It’s harder to separate from one brand to begin a new relationship with another.
Emotion Marketing places what people believe is most important, ahead of all else.