Emotion Marketing

Emotion marketing is about connecting a brand to the emotional needs, aspirations and behavior of a customer. We attain knowledge through the use of science and technology from which we discover empathic models reflective of human emotion and behavior.

This is made possible by remaining at the forefront of several domains; AI, Computational Linguistics, Mathematical Epidemiology and Statistics. This process enables organizations to better understand important, and often unseen, patterns of emotion and behavior of potential consumers.

Based on this advanced consumer recognition tool, we can leverage an array of proprietary models to inject dynamic predictive analysis and modeling into the marketing and media strategies.

This process will assist in securing a solid foundational understanding of audience and marketplace behavior through the use of historical, current and predictive analysis that cumulatively produces an accurate knowledge base about your industry, competitors, customers and suppliers.

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Brand Position
Overall brand perception, marketplace standing and competitive landscape
Targeted Channels
Tactical avenues most appropriate for reaching the target audience
Predictive Analytics
Algorithms, filters and listening tools measuring past, present and future behavior
Customer Perceptions
Uncovered trends highlighting key human behaviors driving purchase sentiment
Emotion Indicator
The resulting predictive score based on key emotions that create value
Marketing Strategy
Strategic drivers that align with
marketing and business strategy
1. Discovery
Brand Position
Overall brand perception, marketplace standing and competitive landscape
Targeted Channels
Tactical avenues most appropriate for reaching the target audience
2. Data
Predictive Analytics
Algorithms, filters and listening tools measuring past, present and future behavior
3. Insights
Customer Perceptions
Uncovered trends highlighting key human behaviors driving purchase sentiment
Emotion Indicator
The resulting predictive score based on key emotions that create value
4. Execution
Marketing Strategy
Strategic drivers that align with
marketing and business strategy