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Posts for Emotional Marketing

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration. 3. Can re-establish an existing brand in more powerful ways. 4. Enhances campaign effectiveness. 5. Increases brand preference and response. 6. Improves sales and revenues. 7. Creates a higher degree of brand loyalty.     Emotional Marketing capitalizes on emotions, which influence […]

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings, emotions and behavior that motivate your customers to make a decision. Connecting those feelings to your brand will inspire more thought and consideration. 2.  Positioning: What makes your brand different, better? Repositioning […]

The Science of How Emotions Drive Decisions

The Science of How Emotions Drive Decisions

We know Emotions give meaning to events and have a significant impact on the decision making process. Our brains are wired to rely on emotion before intellect when considering a purchase or making a decision. That is why we fall in love with a car, jewelry or a house before we buy it. Through science we have […]

Emotional Marketing and The Entertainment Industry’s Golden Rule

Emotional Marketing and The Entertainment Industry’s Golden Rule

In the 80’s, my soon-to-be business partner Rio, and I, began working in the advertising business with global agencies when suddenly, we both found ourselves immersed deeply in the entertainment industry. We had the incredible opportunity to produce some of the most memorable and iconic film campaigns for many blockbuster films. During that time, we […]

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important? Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and most definitely entertaining. I wasn’t quite aware of it at the time, but I was about to embark on a long journey into the world of […]

Emotional Intelligence: Improve Your Chances Of Success

Emotional Intelligence: Improve Your Chances Of Success

People’s probable levels of success are often judged by which college they attended, how high their SAT score was, and what “Sex In The City character are you” result they got from taking a Facebook quiz.

Keys To Successful Emotional Marketing (TM)*

Keys To Successful Emotional Marketing (TM)*

The way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel about themselves. Does it make them feel more appealing, secure or empowered? These are the questions to ask before any new creative challenge.

Can You Guess What The #1 Most Addictive Sound Is?

Can You Guess What The #1 Most Addictive Sound Is?

It’s the sound of a giggling baby! Although it’s important to note, it’s not just any giggling baby; it’s the right giggling baby. Specific nuances in sound matter. Take, for instance, the struggles of a Philippines coffee company to sell their products in the rainy season. Their marketing depicted whole families sitting inside together, sipping coffee as the winter rain poured outside.

Using Cooler Colors To Connect With Your Audience

Using Cooler Colors To Connect With Your Audience

In order to connect with an audience, understanding how people perceive and respond to certain colors is important. The colors you choose to brand your company, product or service can greatly impact success. The color palette should be consistent throughout all brand elements such as the logo, packaging, digital environment and all marketing materials.

Marketing To Women: 30 Stats To Know

Marketing To Women: 30 Stats To Know

The first step to building a successful campaign is to know and understand your audience. Did you know that 91% of women say that advertisers don’t understand them?

Our research partner, Carol Simas at Pinpoint Sage, provided us with some key insights about marketing to women. These facts may prove to be very useful when strategizing for an upcoming campaign.