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Technology’s Impact on Health Care

Technology’s Impact on Health Care

Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care organization must practice and market in new ways.

Building Business with Snapchat

Building Business with Snapchat

Are you interested in ways of creating better connections with customers and boosting your brand presence?  Here are ways to do it with Snapchat… Endorse a Takeover: Retailers who launch Snapchat campaigns should relish a Snapchat influencer who brings their following to a brand. Influencers have been known to boost brands by over 10K connections […]

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration. 3. Can re-establish an existing brand in more powerful ways. 4. Enhances campaign effectiveness. 5. Increases brand preference and response. 6. Improves sales and revenues. 7. Creates a higher degree of brand loyalty.     Emotional Marketing capitalizes on emotions, which influence […]

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings, emotions and behavior that motivate your customers to make a decision. Connecting those feelings to your brand will inspire more thought and consideration. 2.  Positioning: What makes your brand different, better? Repositioning […]

The Purchase Consideration Process

The Purchase Consideration Process

In researching the feelings a typical consumer and business buyer goes though when given the choice amongst different products or services, we have identified seven core emotions that define a buyer’s feelings. 1. Need & Control: “Do I want it and does it make me feel in control.” Think Apple, Fitbit or in the business […]

The Science of How Emotions Drive Decisions

The Science of How Emotions Drive Decisions

We know Emotions give meaning to events and have a significant impact on the decision making process. Our brains are wired to rely on emotion before intellect when considering a purchase or making a decision. That is why we fall in love with a car, jewelry or a house before we buy it. Through science we have […]

Emotional Marketing and The Entertainment Industry’s Golden Rule

Emotional Marketing and The Entertainment Industry’s Golden Rule

In the 80’s, my soon-to-be business partner Rio, and I, began working in the advertising business with global agencies when suddenly, we both found ourselves immersed deeply in the entertainment industry. We had the incredible opportunity to produce some of the most memorable and iconic film campaigns for many blockbuster films. During that time, we […]

Millennial Goals

Millennial Goals

According to Nielsen, not only are millennials 77 million strong, they will account for around 30% of total consumer product dollars spent by 2020. Young adults nowadays seem to be actively focused on not just saving portions of their income, but also ensuring that their credit is kept at a score they are proud of. […]

Defining Quality, Online

Defining Quality, Online

Quality is often defined by one’s personal preference. It can mean a lot different things to people. When it comes to Google, the more time a user spends on a page, the more quality it embodies. Nowadays, it’s easy to give up on a website if it’s too difficult to navigate. That’s because there are […]

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important? Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and most definitely entertaining. I wasn’t quite aware of it at the time, but I was about to embark on a long journey into the world of […]