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Connecting Emotion to the Healthcare Space

Connecting Emotion to the Healthcare Space

Relationships mean everything in healthcare and emotions are key to creating these

Technology’s Impact on Healthcare

Technology’s Impact on Healthcare

Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care…

Building Business with Snapchat

Building Business with Snapchat

Are you interested in ways of creating better connections with customers and boosting your brand presence? Here are ways to do it…

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration…

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings…

The Purchase Consideration Process

The Purchase Consideration Process

In researching the feelings a typical consumer and business buyer goes though when given the choice amongst different products or services, we have identified…

The Science of How Emotions Drive Decisions

The Science of How Emotions Drive Decisions

We know Emotions give meaning to events and have a significant impact on the decision making process. Our brains are wired to…

Emotional Marketing and The Entertainment Industry’s Golden Rule

Emotional Marketing and The Entertainment Industry’s Golden Rule

In the 80’s, my soon-to-be business partner Rio, and I, began working in the advertising business with global agencies when suddenly, we both found ourselves immersed deeply…

Millennial Goals

Millennial Goals

According to Nielsen, not only are millennials 77 million strong, they will account for around 30% of total consumer product dollars spent by 2020…

Defining Quality, Online

Defining Quality, Online

Quality is often defined by one’s personal preference. It can mean a lot different things to people. When it comes to Google…

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and…

Attracting Active Social Media Followers

Attracting Active Social Media Followers

It is a good idea for companies to start keeping track of who their social media fans are. The more fans a brand has, the more people a brand is able to reach…

Keep an Eye on your Competitor’s Social Media Accounts

Keep an Eye on your Competitor’s Social Media Accounts

It is always important to examine what competitors are doing in social media, however so many businesses neglect analyzing their competitor’s social media channels…

Social Media Marketing: Why Time Matters

Social Media Marketing: Why Time Matters

Social media is one of the main ways a brand engages with its audience. Timing is a huge factor when it comes to successful audience engagement on social media.

Brand Guides: Why Every Marketer Needs One

Brand Guides: Why Every Marketer Needs One

Whether you are a business owner or marketing executive, maintaining the integrity of your brand across a multitude of media platforms can be quite a daunting task…

Emotional Intelligence: Improve Your Chances Of Success

Emotional Intelligence: Improve Your Chances Of Success

People’s probable levels of success are often judged by which college they attended, how high their SAT score was, and what “Sex In The City character are you” result they got from taking a Facebook quiz.

The Marketing Power of Baby Boomer Women

The Marketing Power of Baby Boomer Women

On my birthday, my grandmother sent me a Happy Birthday text message and wrote on my Facebook wall. This woman is 72 years old and is still more on top of her LinkedIn account than I am.

Social Media: Making The Most Out Of Twitter

Social Media: Making The Most Out Of Twitter

Twitter can be a great asset for both personal and business purposes. Most people already know how to keep a successful personal Twitter account… (Use humor, tweet selfies and try not to get in fights with Justin Bieber fans). But do you know how to use Twitter successfully for your company?

Marketing To The Forever Changing American Norm

Marketing To The Forever Changing American Norm

America is the melting pot of the world. We are a giant pot filled with ingredients of each country. It is very evident of that here in Los Angeles.

Marketing To Women: What’s Mom Really Doing Online

Marketing To Women: What’s Mom Really Doing Online

25% of Moms regard themselves as technology experts. Digital Mom’s love for technology is deep.

Is Your Business Using Social Media Correctly?

Is Your Business Using Social Media Correctly?

Social media usage is now the top Internet activity. The average American is spending 3 hours a day on social media. 92% of marketers say that social media is important to their businesses1.

The Basics Of Email Marketing

The Basics Of Email Marketing

Many of the latest trends and buzzwords in the marketing world have centered around social media. And yes, social media is important – according to a recent Pew Research Study, 61% of all online adults are on social media.1

Business Leaders: Change Your Mindset. Change Your Future.

Business Leaders: Change Your Mindset. Change Your Future.

Who isn’t worn out from people complaining about how bad the economy is, how tough it is to make a healthy profit and aren’t we all working twice as hard as we ever have? Until business leaders realize that everything about their companies needs to change, they’ll continue to miss the mark, and sadly, fall far behind.

Marketing Operations – The Nerve Center For Modern Business

Marketing Operations – The Nerve Center For Modern Business

Today we have the ability to measure and analyze the outcome of our client’s marketing efforts. Marketing and advertising have come a long way from the days of flip charts and T-squares. Don Draper’s Madison Avenue is part of advertising’s great history.

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

Us millennials are still watching the content, we just happen to be skipping the commercials. This is why I suggest the use of branded content. When branded content is used correctly, the product or service becomes the star of the show.

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

I have been reading a lot of posts all across the Internet suggesting how to advertise and communicate company’s brand, product or services to Millennials. Unfortunately, the majority of these posts are written by non-Millennials. I am a living, breathing, college grad millennial.

Internet User Habits: A Plus Of Mobile Consumer Engagement

Internet User Habits: A Plus Of Mobile Consumer Engagement

In the past it used to be publicly unacceptable to check emails, texts or browse the Internet in many social or work-related situations. Boy, have times changed.

Generation X: Overlooked Spending Potential

Generation X: Overlooked Spending Potential

Generation-X is that smaller generation smothered between Baby Boomers and Millennials that lacks the attention it deserves. Sure they might be the second smallest adult generation in the United States, but affluent Gen-X’ers have deeper pockets than their younger and older counterparts.

Mobile Users: 3 Deadly Myths

Mobile Users: 3 Deadly Myths

The universe of mobile web-browsing has expanding so rapidly in the last two years that many business owners and organizations are lost in a knowledge gap regarding some of their most important customers and clients. An accurate understanding of who your mobile consumers are is critical to developing an effective mobile marketing strategy. Don’t fall victim to these myths.

Marketing Ingredients For Increasing Donors

Marketing Ingredients For Increasing Donors

Every foundation needs help building their donor base. Since we have worked charitable organizations from global to national to regional sizes, we offer tips on the key marketing basics most organizations should have in place.

Social Media Is More Social Than You Think

Social Media Is More Social Than You Think

With more and more social platforms opening themselves up to selling advertising space, you would think that the field is ripe to increase online purchase sales. However, social media may not be as well paired to ads you think. Instead, it’s better for what its name indicates: being social. And this calls for a different marketing strategy.

E-Marketing: Is It More Effective Than Social Media?

E-Marketing: Is It More Effective Than Social Media?

We complain about all the emails we get during day. Between work, friends and all the mailing lists we feel we were conned into signing up for, it seems like a set up for disaster not checking email at least every 30 minutes. But believe it or not, this onslaught of electronic mail actually works – nearly 40 times as well as Facebook and Twitter combined with an average purchase rate 17% higher than social media.

Book Closing On Facebook

Book Closing On Facebook

The powerhouse that is Facebook could soon head toward the networking junkyard wherein lays the remnants of once-popular platforms like MySpace and AOL messenger.

20 Facts About Digital Moms

20 Facts About Digital Moms

Moms are incredible. Somehow they balance work, playing with their kids, being a professional chauffeur, cooking like a gourmet, helping with homework and a thousand other things. With the multitudes of devices entering the market, moms have taken advantage of the new technologies to better organize and work through their days, and they’re becoming one of the most lucrative digital markets.

Women And Their Smartphones

Women And Their Smartphones

With the assortment of stylish smartphone covers available, it comes as no surprise that women are very attached to their devices. But just how attached? Time Inc. and Nuance Digital Marketing recently conducted a study to find out.

Television In The Digital World: Is TV Dying?

Television In The Digital World: Is TV Dying?

According to Evan Shapiro, President of Participant Media’s television division, “every eighteen months or so, someone declares that TV is dead.” With the advent of the DVR and online television, many “experts” are prophesizing the end of live television. They say that because of the amount instant gratification at our fingertips, soon no one will invest in giant plasma screens or sit through commercials but will resort to watching their tiny computers without DVRs.

I Am The 3%

I Am The 3%

I remember when I first walked into the Western States Advertising Agencies Association and saw a sea of suits. Black suits, navy suits, ill-fitting suits – but they all had one thing in common: they clothed a man. I only saw one other woman in the room.

Google Glass: Could Pay-Per-Gaze Be Next?

Google Glass: Could Pay-Per-Gaze Be Next?

Google Glass, the wearable computer with an optical head-mounted display, may become one of the most useful tools among marketers to gather data with. With the Glass Explorer program underway, Google continues to develop additional functionality to the Glass, especially within advertising.

Does Your Non-Profit Website Engage Young Donors?

Does Your Non-Profit Website Engage Young Donors?

Recent surveys have shown that non-profit organizations have some work to do. Young donors, generally born between 1979 and 1994, are getting more choosey with their philanthropic endeavors. The survey showed that they are tuning out when an organization’s website isn’t regularly updated.

Utilizing Social TV

Utilizing Social TV

Multiscreen media isn’t a new concept, I’ve been twitter ranting during football games for years, and advertisers have long known that consumers no longer limit themselves to one screen. Smartphones and tablets make it even easier to stay wired in at all times, so Social TV was a natural evolution.

Marketing To American Women

Marketing To American Women

The days of Ricky shouting “Lucy! I’m home!” long disappeared along with cathode ray tubes as more and more women participate in the bread winning responsibilities of family life. In a 2013 report from Nielsen, American women enjoy remarkable spending power that continues to grow and currently ranges from $5 to $15 trillion annually.

Marketing To Millennials And Boomers – The Generation Gap

Marketing To Millennials And Boomers – The Generation Gap

With social media and modern technology at the hands of everybody today, it’s no surprise different generations are cultivating their media intake to meet their specific desires. So when two generations are compared side by side, what are the differences?

Make Room For Gen-Z

Make Room For Gen-Z

Generation Z—the truly digital age. Members of Gen Z are often too young to remember events like 9/11, yet have spent their cultivating years in what has been a trying recession.

Keys To Successful Emotional Marketing (TM)*

Keys To Successful Emotional Marketing (TM)*

The way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel about themselves. Does it make them feel more appealing, secure or empowered? These are the questions to ask before any new creative challenge.

The 4 Biggest Marketing Mistakes Technology Companies Make

The 4 Biggest Marketing Mistakes Technology Companies Make

Mistake #1: The CEO, COO, CTO, Sales VP, Public Relations Co. and Product Technologists think that they are Marketers.

It is very important to have these people involved in the planning and content development process, but they should not be directing, creating, refining or deciding upon final content for the website, advertising, brochures, data sheets, business presentations, etc.

What’s The Digital Age?

What’s The Digital Age?

Well, it turns out we’re living in it. Right now.

Remember all those articles published around the turn of the century? Everyone was unsure how we’d refer to the 2000s, what with how the 1990s were so easily labeled the “nineties” and the 1980s the “eighties.” You get the idea.

5 Tips On How To Market A Mobile App

5 Tips On How To Market A Mobile App

No amount of marketing will help if it not something people need. It doesn’t have to be an extension of your website or of interest to only current customers. Be creative and develop something useful that the general public will be attracted to and something that makes sense for you to put your brand on.

What You Should Know About Copyrights

What You Should Know About Copyrights

How do you know if an image is copyrighted? Always assume it is, in every case. The minute an artist creates an image, a writer creates a story, a musician develops a new song, then they own the copyright.

Thomas Range Goes To China

Thomas Range Goes To China

Immediately upon arriving in China, I found new motivation to stay fit—crossing the street. It turns out, having the right of way means something completely different in China than it means in the US.

E-Commerce Lessons From Rio Phior – Star Wars Jedi And Master

E-Commerce Lessons From Rio Phior – Star Wars Jedi And Master

You read that right. At the impressive age of 26, Rio was in charge of the creative direction for all the advertising, merchandising and publishing for the Star Wars trilogy of films. Now, she co-owns a branding and marketing agency and expresses three crucial steps to securing success in creating and maintaining an ecommerce site.

When In Rome…A Story Of Fried Chicken

When In Rome…A Story Of Fried Chicken

KFC, a restaurant NYU President John Sexton describes as a “rather lack-luster American fast food brand” currently operates 2,200 branches across China, almost three times as many as McDonalds, and is continuing to expand at a rate of 300 new restaurants every year. In fact, when I first landed in Shanghai and asked a Chinese friend where was a good place for me to go to try good Chinese food, he offered to take me to KFC.

Disasters In Chinglish

Disasters In Chinglish

Sometimes the missing link between a brand and the hearts of the Chinese people is not habitual, but lingual. What a brand positions itself as in the West means an altered version of itself in the East. Why? Because words are like humans: what counts is what’s on the inside.

Rub A Dub Dub. Three Men In A Tub

Rub A Dub Dub. Three Men In A Tub

China has 1.3 billion people, 670 million of which are men. Lynx, Europe’s bestselling brand of men’s hygienic products, saw opportunity there. If even one percent of those men became Lynx customers, Lynx would have a lot of new customers. Although Lynx was excited by the prospect of these men, these men were not excited by Lynx—the product was irrelevant to a culture without a phobia of man-stench.

How Love Is Going Digital

How Love Is Going Digital

If you’re in the Valentine’s retail market or marketing services or products that have anything to do with romance (flowers, chocolates, jewelry, gifts, travel, candles, greeting cards, etc.), you’ve got to be on the web.

The Importance Of Authenticity In Branding

The Importance Of Authenticity In Branding

A box of chocolates can cost $50, if it is exposed to meditating monks for five days, as in the case of Intentional Chocolates. However, a box of Hershey’s will only sell for roughly $6, because, frankly, an industrial factory is not quite as romantic or as picturesque a heritage as a secluded monastery in the far-off goat-laden mountains of Tibet.

The Single And Ready-To-Mingle Consumer – How To Adjust To The New Demographic

The Single And Ready-To-Mingle Consumer – How To Adjust To The New Demographic

It’s sleek, yet robust. It “exudes masculinity,” offering “more power, more steam, more performance.” It “helps men turbocharge,” and from the front, it even looks like a high-performance racing vehicle.

It’s an iron. For ironing.

How To Inspire Real-World Change: By Losing The Muffin Stumps

How To Inspire Real-World Change: By Losing The Muffin Stumps

The power of humor in influencing an audience has neurological roots. When we laugh at a funny idea, our brains are temporarily flooded with endorphins, oxygen is pumped through our bodies, and for the moment, we feel great!

What Seinfeld Can Teach Us About Writing Good Copy

What Seinfeld Can Teach Us About Writing Good Copy

Jerry Seinfeld has a calendar with all twelve months on one page, and a red magic marker. He also has 46 Porsches, but that’s a conversation for later. Every day that he takes the time to write material, he draws a gratifying X across that day on the calendar.

The Neu-Metric In Marketing: Brain Activity

The Neu-Metric In Marketing: Brain Activity

It is estimated that 95% of brain activity happens subconsciously. Decision-making, memory retention, learning and sensory observation—all are processes that crucially matter to marketers—and can now be measured by cutting-edge Neuromarketing technologies. How it works: Neuromarketers will show volunteers a product: a website, print ad, TV spot, etc. Using electrical brain wave measurements (EEG) and eye trackers, the brain activity of a consumer is measured in real time as he or she digests specific aspects of the product.

How A Video Becomes Viral – A Lesson From YouTube, In 3 Steps

How A Video Becomes Viral – A Lesson From YouTube, In 3 Steps

Given the subject matter, it’s appropriate that this blog is posted on a Friday.

Don’t sigh and turn away yet—we’re all sick of the song, but in order to understand what makes a video go viral, it’s crucial that we look at the video that last year spread as virally as smallpox.

The Fate Of A Tweet Is In Your Hands

The Fate Of A Tweet Is In Your Hands

After fully dissecting the Twitter-webs, researchers from UCLA and HP have stumbled upon a simple algorithm that can predict 84% of the time what Tweets will be most popular.

MarketMe Suite: The Nimbus 2000 Of Mobile Social Marketing Platforms

MarketMe Suite: The Nimbus 2000 Of Mobile Social Marketing Platforms

Heard of it? It’s becoming more and more commonplace, used by now over 25,000 companies all over the world. Like its well-known precedents HootSuite and Tweet Deck, it allows you to conserve time and energy by posting to multiple or all social media platforms at once and to schedule posts in advance. However, MarketMe Suite is exciting in that it includes features that give you unprecedented control.

Can You Guess What The #1 Most Addictive Sound Is?

Can You Guess What The #1 Most Addictive Sound Is?

It’s the sound of a giggling baby! Although it’s important to note, it’s not just any giggling baby; it’s the right giggling baby. Specific nuances in sound matter. Take, for instance, the struggles of a Philippines coffee company to sell their products in the rainy season. Their marketing depicted whole families sitting inside together, sipping coffee as the winter rain poured outside.

How To Utilize Instagram For Your Brand

How To Utilize Instagram For Your Brand

In March, Instagram announced that they had surpassed 27 million registered users. That number is incredibly high considering the app was only available on iPhones. Instagram just recently launched on Android, and the app was downloaded over a million times in the first day.



Instagram allows users to add filters, share beautiful photos, comment, like, hashtag, @reply, see popular pictures and follow friends, celebrities and brands. Instagram feels intimate as users are now getting a glimpse into someone’s life.

Using Cooler Colors To Connect With Your Audience

Using Cooler Colors To Connect With Your Audience

In order to connect with an audience, understanding how people perceive and respond to certain colors is important. The colors you choose to brand your company, product or service can greatly impact success. The color palette should be consistent throughout all brand elements such as the logo, packaging, digital environment and all marketing materials.

Marketing To Women: 30 Stats To Know

Marketing To Women: 30 Stats To Know

The first step to building a successful campaign is to know and understand your audience. Did you know that 91% of women say that advertisers don’t understand them?

Our research partner, Carol Simas at Pinpoint Sage, provided us with some key insights about marketing to women. These facts may prove to be very useful when strategizing for an upcoming campaign.

5 Tweeting Tips

5 Tweeting Tips

“Tweet”, use to be a noise birds made. Now that Twitter is a social media network with almost 500 million users, “tweet” has a whole new meaning.

Many companies are still finding it difficult to master the art of tweeting. Although every company is different, we have created some rules to help you connect and engage with your audience on this social media platform.

Color Can Help Your Company Better Connect With Your Audience

Color Can Help Your Company Better Connect With Your Audience

Have you ever wondered why McDonalds uses red and yellow, or why many large corporations use blue? We can tell you why.

At Sagon-Phior, we view color as very powerful tool that can stimulate emotions. Color can evoke different reactions depending on culture, gender, age and context. I recently interviewed Rio Phior, Partner and creative director at Sagon-Phior who has taught Color Theory at California State University.

Responsive Web Design & Mobile First

Responsive Web Design & Mobile First

According to the W3Schools latest statistics, access of internet pages by smart-phones and other pocket-sized devices has doubled in the past year. It’s still only about 1.3% of all internet usage, but it’s a trend that is going to continue. In order to stay ahead of this curve, we need to rethink the processes by which we design and build sites for clients.

It’s St. Patrick’s Day – Think “Green” Marketing

It’s St. Patrick’s Day – Think “Green” Marketing

In honor of St. Patrick’s Day, we thought it fitting to talk about the trend that is sweeping through the marketing world, Going Green.

Our research indicates that eco-friendly brands that are first out-of-the-gate in their industries have the opportunity to take leadership positions among others in their space. Implementing a green campaign can give brands a competitive edge and positive consumer perception – all while helping the environment.

Facebook Brand Timelines – What Marketers Need To Know

Facebook Brand Timelines – What Marketers Need To Know

After the announcement of Facebook Timeline at the F8 Conference back in September, marketers have been wondering when Timeline would be available for brand pages. Now, Timeline for brands has arrived. Here is what you need to know to get your company ready for the switch.

Emotionally Conncecting With Affluent Audiences

Emotionally Conncecting With Affluent Audiences

In order to connect with affluent audiences in an emotionally compelling way, it is crucial to understand what interests them and what the most effective media channels are, then determine key factors for encouraging engagement and trial.

Pinterest Is Getting A Lot Of Interest

Pinterest Is Getting A Lot Of Interest

Pinterest has been getting a lot of interest lately. This new social media platform is a virtual pinboard, for visually organizing and sharing all the beautiful, interesting, innovative, inspirational things you find on the web.

Social Media: A Major Factor In Search Engine Ranking

Social Media: A Major Factor In Search Engine Ranking

Google announced in late 2011 that they would be implementing two changes to their business model and to the functionality of their search engine. First, they are consolidating user information and activity across multiple applications, including YouTube, GMail, Google Search, and Google+. Second, they are going to use this information to tailor search results in their search engine to individual users.

5 Steps To Develop A Successful SEO Plan

5 Steps To Develop A Successful SEO Plan

We have clients in a variety of fields, from cruise-lines, to non-profits, technology products, banks, beverage companies and many more. Regardless of the industry, Search Engine Optimization is crucial to the success of their products or services.

In the past, if we needed to find a Sushi Restaurant for dinner, we would look it up in the Yellow Pages. Those days are far-gone. Now, we just type “Sushi” into our Google Search and 10 sushi restaurants in your area pop up instantly with reviews, directions, phone numbers and menu. This is why SEO is so critical for any business. “If Google can’t find you, neither will anyone else.”

5 Step Process To Developing A Fantastic Name For Your New Company

5 Step Process To Developing A Fantastic Name For Your New Company

We are often engaged to develop innovative and meaningful new names for companies, services and products. This process can be enjoyable, however it also takes strategic thinking and a lot of time. Here are some helpful tips to developing an innovative and memorable name.