Sagon-Phior Blog

Insights, discoveries and experiences about marketing, emotions, target markets, digital media, storytelling and the business of branding.

What the implications of Emotional Marketing are to businesses and brands.

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What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing:

1. Creates stronger memorable connections with customers.

2. Generates purchase consideration.

3. Can re-establish an existing brand in more powerful ways.

4. Enhances campaign effectiveness.

5. Increases brand preference and response.

6. Improves sales and revenues.

7. Creates a higher degree of brand loyalty.

 

 

Emotional Marketing capitalizes on emotions, which influence purchasing preference and response. Emotional Marketing can humanize your brand – which leads to trust, which leads to consideration, which leads to a purchase.

Appeal to the heart first, then the head.