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Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.
By: Glenn Sagon On: 10/22/2015 In: Emotional Marketing
Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and…
By: Rio Phior On: 10/21/2015 In: Social Media Marketing
It is a good idea for companies to start keeping track of who their social media fans are. The more fans a brand has, the more people a brand is able to reach…
By: Glenn Sagon On: 09/23/2015 In: Business Practices and Culture
It is always important to examine what competitors are doing in social media, however so many businesses neglect analyzing their competitor’s social media channels…
By: Dillon Railey On: 06/01/2015 In: Social Media Marketing
Social media is one of the main ways a brand engages with its audience. Timing is a huge factor when it comes to successful audience engagement on social media.
By: Rio Phior On: 05/01/2015 In: Branding
Whether you are a business owner or marketing executive, maintaining the integrity of your brand across a multitude of media platforms can be quite a daunting task…
By: Dillon Railey On: 04/08/2015 In: Emotional Marketing
People’s probable levels of success are often judged by which college they attended, how high their SAT score was, and what “Sex In The City character are you” result they got from taking a Facebook quiz.