Sagon-Phior Blog

Insights, discoveries and experiences about marketing, emotions, target markets, digital media, storytelling and the business of branding.

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important? Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and most definitely entertaining. I wasn’t quite aware of it at the time, but I was about to embark on a long journey into the world of […]

Attracting Active Social Media Followers

Attracting Active Social Media Followers

It is a good idea for companies to start keeping track of who their social media fans are. The more fans a brand has, the more people a brand is able to reach. However, having fans that actually share and comment on their posts is a lot more beneficial rather than those that just simply […]

Keep an Eye on your Competitor’s Social Media Accounts

Keep an Eye on your Competitor’s Social Media Accounts

It is always important to examine what competitors are doing in social media, however so many businesses neglect analyzing their competitor’s social media channels. There are many reasons to take a deeper look at what your competitors are posting. For one, it acrtually may inspire new ideas. Analyzing a competitor’s social media page also gives […]

Social Media Marketing: Why Time Matters

Social Media Marketing: Why Time Matters

Social media is one of the main ways a brand engages with its audience. Timing is a huge factor when it comes to successful audience engagement on social media.

Brand Guides: Why Every Marketer Needs One

Brand Guides: Why Every Marketer Needs One

Whether you are a business owner or marketing executive, maintaining the integrity of your brand across a multitude of media platforms can be quite a daunting task these days. If you find yourself constantly instructing or correcting your team or partners on how your company’s identity is being marketed, chances are you don’t have a Brand Guide.