Sagon-Phior Blog

Insights, discoveries and experiences about marketing, emotions, target markets, digital media, storytelling and the business of branding.

Facebook Brand Timelines – What Marketers Need To Know

Facebook Brand Timelines – What Marketers Need To Know

After the announcement of Facebook Timeline at the F8 Conference back in September, marketers have been wondering when Timeline would be available for brand pages. Now, Timeline for brands has arrived. Here is what you need to know to get your company ready for the switch.

Emotionally Conncecting With Affluent Audiences

Emotionally Conncecting With Affluent Audiences

In order to connect with affluent audiences in an emotionally compelling way, it is crucial to understand what interests them and what the most effective media channels are, then determine key factors for encouraging engagement and trial.

Pinterest Is Getting A Lot Of Interest

Pinterest Is Getting A Lot Of Interest

Pinterest has been getting a lot of interest lately. This new social media platform is a virtual pinboard, for visually organizing and sharing all the beautiful, interesting, innovative, inspirational things you find on the web.

Social Media: A Major Factor In Search Engine Ranking

Social Media: A Major Factor In Search Engine Ranking

Google announced in late 2011 that they would be implementing two changes to their business model and to the functionality of their search engine. First, they are consolidating user information and activity across multiple applications, including YouTube, GMail, Google Search, and Google+. Second, they are going to use this information to tailor search results in their search engine to individual users.

5 Steps To Develop A Successful SEO Plan

5 Steps To Develop A Successful SEO Plan

We have clients in a variety of fields, from cruise-lines, to non-profits, technology products, banks, beverage companies and many more. Regardless of the industry, Search Engine Optimization is crucial to the success of their products or services.

In the past, if we needed to find a Sushi Restaurant for dinner, we would look it up in the Yellow Pages. Those days are far-gone. Now, we just type “Sushi” into our Google Search and 10 sushi restaurants in your area pop up instantly with reviews, directions, phone numbers and menu. This is why SEO is so critical for any business. “If Google can’t find you, neither will anyone else.”