Sagon-Phior Blog

Insights, discoveries and experiences about marketing, emotions, target markets, digital media, storytelling and the business of branding.

Emotional Connections & Financial Outcomes

Emotional Connections & Financial Outcomes

Combining emotional marketing strategies with big data analytics and predictive models brings clarity, discipline, and rigor to companies’ long-held desire to connect with the customer in more emotionally compelling ways.

Technology’s Impact on Health Care

Technology’s Impact on Health Care

Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care organization must practice and market in new ways.

Building Business with Snapchat

Building Business with Snapchat

Are you interested in ways of creating better connections with customers and boosting your brand presence?  Here are ways to do it with Snapchat… Endorse a Takeover: Retailers who launch Snapchat campaigns should relish a Snapchat influencer who brings their following to a brand. Influencers have been known to boost brands by over 10K connections […]

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration. 3. Can re-establish an existing brand in more powerful ways. 4. Enhances campaign effectiveness. 5. Increases brand preference and response. 6. Improves sales and revenues. 7. Creates a higher degree of brand loyalty.     Emotional Marketing capitalizes on emotions, which influence […]

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings, emotions and behavior that motivate your customers to make a decision. Connecting those feelings to your brand will inspire more thought and consideration. 2.  Positioning: What makes your brand different, better? Repositioning […]