Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care organization must practice and market in new ways.
Are you interested in ways of creating better connections with customers and boosting your brand presence? Here are ways to do it with Snapchat… Endorse a Takeover: Retailers who launch Snapchat campaigns should relish a Snapchat influencer who brings their following to a brand. Influencers have been known to boost brands by over 10K connections […]
Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration. 3. Can re-establish an existing brand in more powerful ways. 4. Enhances campaign effectiveness. 5. Increases brand preference and response. 6. Improves sales and revenues. 7. Creates a higher degree of brand loyalty. Emotional Marketing capitalizes on emotions, which influence […]
There are 7 essential steps to the Emotional Marketing process: 1. Insights: How well do you know your customers? Identify the primary feelings, emotions and behavior that motivate your customers to make a decision. Connecting those feelings to your brand will inspire more thought and consideration. 2. Positioning: What makes your brand different, better? Repositioning […]
In researching the feelings a typical consumer and business buyer goes though when given the choice amongst different products or services, we have identified seven core emotions that define a buyer’s feelings. 1. Need & Control: “Do I want it and does it make me feel in control.” Think Apple, Fitbit or in the business […]