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Posts by Rio Phior

Building Business with Snapchat

Building Business with Snapchat

Are you interested in ways of creating better connections with customers and boosting your brand presence?  Here are ways to do it with Snapchat… Endorse a Takeover: Retailers who launch Snapchat campaigns should relish a Snapchat influencer who brings their following to a brand. Influencers have been known to boost brands by over 10K connections […]

Defining Quality, Online

Defining Quality, Online

Quality is often defined by one’s personal preference. It can mean a lot different things to people. When it comes to Google, the more time a user spends on a page, the more quality it embodies. Nowadays, it’s easy to give up on a website if it’s too difficult to navigate. That’s because there are […]

Brand Guides: Why Every Marketer Needs One

Brand Guides: Why Every Marketer Needs One

Whether you are a business owner or marketing executive, maintaining the integrity of your brand across a multitude of media platforms can be quite a daunting task these days. If you find yourself constantly instructing or correcting your team or partners on how your company’s identity is being marketed, chances are you don’t have a Brand Guide.

20 Facts About Digital Moms

20 Facts About Digital Moms

Moms are incredible. Somehow they balance work, playing with their kids, being a professional chauffeur, cooking like a gourmet, helping with homework and a thousand other things. With the multitudes of devices entering the market, moms have taken advantage of the new technologies to better organize and work through their days, and they’re becoming one of the most lucrative digital markets.

Women And Their Smartphones

Women And Their Smartphones

With the assortment of stylish smartphone covers available, it comes as no surprise that women are very attached to their devices. But just how attached? Time Inc. and Nuance Digital Marketing recently conducted a study to find out.

I Am The 3%

I Am The 3%

I remember when I first walked into the Western States Advertising Agencies Association and saw a sea of suits. Black suits, navy suits, ill-fitting suits – but they all had one thing in common: they clothed a man. I only saw one other woman in the room.

The 4 Biggest Marketing Mistakes Technology Companies Make

The 4 Biggest Marketing Mistakes Technology Companies Make

Mistake #1: The CEO, COO, CTO, Sales VP, Public Relations Co. and Product Technologists think that they are Marketers.

It is very important to have these people involved in the planning and content development process, but they should not be directing, creating, refining or deciding upon final content for the website, advertising, brochures, data sheets, business presentations, etc.

5 Tips On How To Market A Mobile App

5 Tips On How To Market A Mobile App

No amount of marketing will help if it not something people need. It doesn’t have to be an extension of your website or of interest to only current customers. Be creative and develop something useful that the general public will be attracted to and something that makes sense for you to put your brand on.

What You Should Know About Copyrights

What You Should Know About Copyrights

How do you know if an image is copyrighted? Always assume it is, in every case. The minute an artist creates an image, a writer creates a story, a musician develops a new song, then they own the copyright.

E-Commerce Lessons From Rio Phior – Star Wars Jedi And Master

E-Commerce Lessons From Rio Phior – Star Wars Jedi And Master

You read that right. At the impressive age of 26, Rio was in charge of the creative direction for all the advertising, merchandising and publishing for the Star Wars trilogy of films. Now, she co-owns a branding and marketing agency and expresses three crucial steps to securing success in creating and maintaining an ecommerce site.