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Posts by Glenn Sagon

Technology’s Impact on Health Care

Technology’s Impact on Health Care

Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care organization must practice and market in new ways.

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration. 3. Can re-establish an existing brand in more powerful ways. 4. Enhances campaign effectiveness. 5. Increases brand preference and response. 6. Improves sales and revenues. 7. Creates a higher degree of brand loyalty.     Emotional Marketing capitalizes on emotions, which influence […]

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings, emotions and behavior that motivate your customers to make a decision. Connecting those feelings to your brand will inspire more thought and consideration. 2.  Positioning: What makes your brand different, better? Repositioning […]

The Purchase Consideration Process

The Purchase Consideration Process

In researching the feelings a typical consumer and business buyer goes though when given the choice amongst different products or services, we have identified seven core emotions that define a buyer’s feelings. 1. Need & Control: “Do I want it and does it make me feel in control.” Think Apple, Fitbit or in the business […]

The Science of How Emotions Drive Decisions

The Science of How Emotions Drive Decisions

We know Emotions give meaning to events and have a significant impact on the decision making process. Our brains are wired to rely on emotion before intellect when considering a purchase or making a decision. That is why we fall in love with a car, jewelry or a house before we buy it. Through science we have […]

Emotional Marketing and The Entertainment Industry’s Golden Rule

Emotional Marketing and The Entertainment Industry’s Golden Rule

In the 80’s, my soon-to-be business partner Rio, and I, began working in the advertising business with global agencies when suddenly, we both found ourselves immersed deeply in the entertainment industry. We had the incredible opportunity to produce some of the most memorable and iconic film campaigns for many blockbuster films. During that time, we […]

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important? Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and most definitely entertaining. I wasn’t quite aware of it at the time, but I was about to embark on a long journey into the world of […]

Keep an Eye on your Competitor’s Social Media Accounts

Keep an Eye on your Competitor’s Social Media Accounts

It is always important to examine what competitors are doing in social media, however so many businesses neglect analyzing their competitor’s social media channels. There are many reasons to take a deeper look at what your competitors are posting. For one, it acrtually may inspire new ideas. Analyzing a competitor’s social media page also gives […]

Mobile Users: 3 Deadly Myths

Mobile Users: 3 Deadly Myths

The universe of mobile web-browsing has expanding so rapidly in the last two years that many business owners and organizations are lost in a knowledge gap regarding some of their most important customers and clients. An accurate understanding of who your mobile consumers are is critical to developing an effective mobile marketing strategy. Don’t fall victim to these myths.

E-Marketing: Is It More Effective Than Social Media?

E-Marketing: Is It More Effective Than Social Media?

We complain about all the emails we get during day. Between work, friends and all the mailing lists we feel we were conned into signing up for, it seems like a set up for disaster not checking email at least every 30 minutes. But believe it or not, this onslaught of electronic mail actually works – nearly 40 times as well as Facebook and Twitter combined with an average purchase rate 17% higher than social media.