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Posts by Glenn Sagon

Connecting Emotion to the Healthcare Space

Connecting Emotion to the Healthcare Space

Relationships mean everything in healthcare and emotions are key to creating these

Marketing using Messages from Your Subconscious

Marketing using Messages from Your Subconscious

There’s a reason we appeal to people’s emotions when we want to convince them to buy something…

Emotional Connections & Financial Outcomes

Emotional Connections & Financial Outcomes

Combining emotional marketing strategies with big data analytics and predictive models brings clarity, discipline, and rigor to companies’ long-held desire to…

Technology’s Impact on Healthcare

Technology’s Impact on Healthcare

Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care…

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration…

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings…

The Purchase Consideration Process

The Purchase Consideration Process

In researching the feelings a typical consumer and business buyer goes though when given the choice amongst different products or services, we have identified…

The Science of How Emotions Drive Decisions

The Science of How Emotions Drive Decisions

We know Emotions give meaning to events and have a significant impact on the decision making process. Our brains are wired to…

Emotional Marketing and The Entertainment Industry’s Golden Rule

Emotional Marketing and The Entertainment Industry’s Golden Rule

In the 80’s, my soon-to-be business partner Rio, and I, began working in the advertising business with global agencies when suddenly, we both found ourselves immersed deeply…

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and…

Keep an Eye on your Competitor’s Social Media Accounts

Keep an Eye on your Competitor’s Social Media Accounts

It is always important to examine what competitors are doing in social media, however so many businesses neglect analyzing their competitor’s social media channels…

Mobile Users: 3 Deadly Myths

Mobile Users: 3 Deadly Myths

The universe of mobile web-browsing has expanding so rapidly in the last two years that many business owners and organizations are lost in a knowledge gap regarding some of their most important customers and clients. An accurate understanding of who your mobile consumers are is critical to developing an effective mobile marketing strategy. Don’t fall victim to these myths.

E-Marketing: Is It More Effective Than Social Media?

E-Marketing: Is It More Effective Than Social Media?

We complain about all the emails we get during day. Between work, friends and all the mailing lists we feel we were conned into signing up for, it seems like a set up for disaster not checking email at least every 30 minutes. But believe it or not, this onslaught of electronic mail actually works – nearly 40 times as well as Facebook and Twitter combined with an average purchase rate 17% higher than social media.

Television In The Digital World: Is TV Dying?

Television In The Digital World: Is TV Dying?

According to Evan Shapiro, President of Participant Media’s television division, “every eighteen months or so, someone declares that TV is dead.” With the advent of the DVR and online television, many “experts” are prophesizing the end of live television. They say that because of the amount instant gratification at our fingertips, soon no one will invest in giant plasma screens or sit through commercials but will resort to watching their tiny computers without DVRs.

Keys To Successful Emotional Marketing (TM)*

Keys To Successful Emotional Marketing (TM)*

The way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel about themselves. Does it make them feel more appealing, secure or empowered? These are the questions to ask before any new creative challenge.